BNP Paribas Leasing Solutions has appointed the UK head for Rental Solutions, the lessor’s unit for commercial vehicle leasing.

Benoit Laflamme has taken over from Ian Barker, who was appointed to the role in February of last year. He joined in from Element Fleet Management in Paris, where he was vice president for global business development, leading the Canadian lessor’s expansion abroad.

As a Canadian, Laflamme spent most of his career in the country, handling Element’s client relations between 2012 and 2015 and working at Volvo Financial Services and GE Capital before that.

As head of Rental Solutions in the UK, he will be in charge of enhancing digital tools and introducing new products such as “total fleet management”.

Jean Michel Boyer, chief executive of BNP Paribas Leasing Solutions, said: “Benoit has a proven track record in enhancing the customer experience through effective process improvement and strong leadership skills. These skills are of paramount importance to our successful future growth.”

Laflamme said: “The business is onboarding new clients  and has an ambitious growth plan in place. I am confident my previous experience in the contract hire sector and in business development will be invaluable to my new role.”

Rental Solutions expanded its UK ranks in July with the appointment of business development managers David Kendle and Alex Brown and national account manager Mark – all former Fraikin staff.