Online used car sales platform Carzam has delivered over 1,000 cars since its sales platform went live six weeks ago, pulling the firm closer to an annual target of 20,000 sales for its first full year of business.
The firm – launched in December and led by a team of automotive industry experts – allows buyers to choose a car, finance it and arrange for home delivery all online.
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Offering next day turnaround on much of its stock, marketing director Ashley Wade believes the firm offers a “more superior end-to-end e-commerce experience” for consumers looking to purchase, sell or finance used cars online.
The introduction of digital-only models, such as Carzam, is a timely response to recent changes in consumer behaviour, accelerated by the pandemic.
Wade explained: “Consumer buying behaviours have been shifting online for years and as automotive moves into the online environment we are able to offer our customers the same convenient home service that they receive from many non-automotive retailers.”
Alleviating the need for customers to visit a showroom, Wade continued: “What we provide is a completely transparent and hassle free environment for customers to shop – after all, a car is a major purchase and it’s not right that you should feel under pressure to commit to buying one in a showroom environment if that’s not somewhere you’re comfortable.”
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By GlobalDataCarzam founder, Peter Waddell, said the results are evidence that the firm was “ready to go right from the start”.
Waddell, who founded Carzam in partnership with former Cox Automotive boss John Bailey, continued: “We’re on target to sell more than 20,000 cars in our first year as we see buyers turn more and more to online purchasing.”
Partnership with Manheim Auction Service
The firm also announced a new two-year contract with Manheim Auction Service, bringing a new weekly auction programme to Manheim’s centres in Colchester and Wimbledon.
Waddell said: “Manheim has delivered successful auction programmes for Big Motoring World since August 2012 and as Carzam continues to grow, we need a remarketing partner with the expertise, scale and flexibility to support us in providing a simple and convenient service for our customers.”
Carzam will also be working with Manheim to integrate eVA to the website, improving real-time vehicle valuations available in the UK. Carzam and Manheim will also be exploring future opportunities to remarket vehicles through Dealer Auction – Cox Automotive’s joint venture with Auto Trader.
