Online vehicle sales platform cinch has appointed Robert Bridge as chief customer officer, where he will focus on the firm’s marketing and customer experience.

Bridge brings more than 20 years of digital experience, having held leadership roles at Yahoo, The Telegraph and Childs Farm. At Yahoo, Bridge was vice president of international marketing and editorial, where he had responsibility for all marketing and content in more than 20 countries.

At The Telegraph, Bridge was the chief customer officer with a remit that encompassed marketing, brand management, subscriptions, design and UX, data and insight, and customer experience initiatives. Most recently Bridge was chief executive of Childs Farm, a UK children’s toiletries brand, where he led them on a digital and ecommerce transformation.

Avril Palmer-Baunack, chairman of Constellation Automotive Group, cinch owners, said: “We are delighted to have Robert join the team as we look to further our rapid growth and extend the reach of the cinch brand across the UK.”

Commenting on his appointment, Bridge said: “I’m extremely excited to join such a dynamic, technology-led, consumer-centric business. At a time when people are evermore online, cinch’s ability to deliver world class digital experiences and enable quality used cars to be bought online and delivered to your door, faff free, is ground-breaking.”

The online platform also recently signed a partnership with Tottenham Hotspur Football Club to become their official sleeve partner, meaning the company logo will be displayed on the sleeve of both the men and women’s teams for all first team matches.

Nick Hoyle, head of partnership development at Tottenham Hotspur, said: “We are excited to welcome cinch to our family of brand partners as our first Official Sleeve Partner. cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans. We look forward to working with cinch and introducing their brand to our supporters.”