Cox Automotive UK has launched two retail brands, Modix and Xtime, in the UK market.

Modix is described by Cox Automotive as a marketing tool to help manufacturers and dealers professionally market their cars and businesses through customised digital solutions.

Described as an ‘integrated retention solution’, Xtime, it is claimed, can help dealers and original equipment manufacturers (OEMs) increase profitability by improving customer retention rates, brand loyalty, and spending by customers.

The newly–constituted combined group will be headed by Martin Forbes, managing director of retail and media solutions at Cox Automotive UK.

Michael Buxton, chief executive officer of Cox Automotive UK, said: “We are transforming our UK business in order to drive towards our global vision to transform the way the world buys, sells, and owns vehicles.

“We are joining up our business to deliver the best possible service to our clients through respected and established brands offering market-leading solutions throughout the automotive ecosystem.”

The launch of these brands in the UK has added to Cox Automotive UK’s roster, which already included, NextGear Capital UK, and Movex.