Fleet Operations, a UK independent fleet management and mobility services specialist, has appointed Doug Hyett to the newly created role of Commercial Director.

Drawing upon more than 20 years of fleet experience – from a leasing and manufacturer perspective – Hyett’s new role will look at the commercial development side of the business, attempting to grow its UK customer base, while driving cost-efficiency savings for fleets on their net zero journeys.

According to a statement from the company, responsibilities for the former National Fleet Sales Manager at Volkswagen UK and Head of Mega Fleets and Sales Director at Lex Autolease will also attempt to enhance the skills and capabilities of the company’s sales team.

Richard Hipkiss, Managing Director, Fleet Operations said: “Doug’s appointment marks the latest step in an exciting chapter for Fleet Operations, as we continue our rapid growth trajectory, injecting fresh thinking, innovation and energy into the fleet automotive sector”.  

“He shares our values, customer-first mentality and long-term strategic vision. His extensive leadership experience and impressive in-depth knowledge of the industry will make him an invaluable addition to our team.”

Hyett added: “I’m delighted to join Fleet Operations, an agile, innovative company with an enviable heritage of independence and unrivalled expertise in delivering tailor-made solutions to meet clients’ needs.

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“I am confident I can help the company to continue to raise the fleet management bar, supporting and cost optimising fleet businesses as they navigate a period of considerable change for the industry.”