Ford has named Sarah-Jayne Williams its first director for smart mobility in Europe, effective September of this year.

Williams will report directly to Steven Armstrong, Ford of Europe’s president and chief executive, and John Larsen, Ford’s vice president, global operations, smart mobility. Prior to this role, Williams spent 14 years as a partner in the automotive team at consulting firm BearingPoint, working with OEMS and lessors.

She will focus on mobility solutions for Europe and work out of Ford’s smart mobility innovation office in at Here East, at Queen Elizabeth Olympic Park in London, which was announced earlier this year.

Armstrong said: “We’re delighted to welcome Sarah-Jayne to the Ford team in Europe. Her role is to tackle urban transportation challenges and opportunities, and respond to the growth of the sharing economy by defining and implementing Ford of Europe’s smart mobility strategy.”

In 2016, Ford revealed that it planned to develop autonomous vehicles ready for a ride sharing scheme by the year 2021. Williams will be expected to work closely with European city planners, public transport agencies, and communities to continue Ford’s expansion into mobility and lead its transport activities.

Williams said: “The auto industry is on the cusp of a revolution as great as that when Henry Ford first made the car accessible to the masses over 100 years ago. I’m looking forward to joining the Ford team and to being part of its adventure into the world of smart mobility.”