Over half of car owners surveyed by Ford would share their car for money, the manufacturer has found.
Of the 10,016 people surveyed across the UK, France, Germany, Italy and Spain, 55% said they’d be willing to share their car for money compared to 44% who would share their home, 33% who would share their mobile phone, and 17% who’d share their pet dog.
Over three quarters (77%) of those questioned said they would be willing to drive someone else’s car, and 78% said they’d be willing to transport packages.
Consumers questioned seemed in favour of a more sharing based economy in a number of regards, and 76% said they would ride-share, 73% said they’d use a parking space service and 72% said they would car-share.
Although the numbers in favour of more sharing based options were high all-round, there were differences between various demographics. Men, for example, were more likely to embrace the sharing economy. 61% of men were prepared to offer their car for car-sharing services, compared to 49% of women, for example. For both men and women, those in the 25-34 age range were the most likely to offer their vehicle for car-sharing.
Ford estimated that the ‘sharing economy’ was currently worth over £10bn in global revenues, and predicted it could generate a potential revenue opportunity worth £215bn by 2025.
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As a result, the manufacturer said it was looking to expand into becoming both an auto and a mobility company.