The Leeds-based finance and insurance solutions provider Frontline Solutions has rebranded to become DealTrak.
The company unveiled their new name at the 6th Annual F&I Conference and Awards at the Royal Armouries in Leeds on 3 November 2016.
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After 13 years of operation, the company will share the name of its single entry system for dealers and motor finance brokers to access lenders, insurers, and VAP providers.
Over 2 million finance proposals are processed through DealTrak annually, and will now be split between a dealer-facing platform named DealTrak Showroom, and a broker platform called DealTrak broker.
In addition, the company will debut the platform DealTrak Network in early 2017.
Martin Hill, managing director of DealTrak, said: “Our mission is to ensure that all stakeholders derive value from their involvement with the DealTrak platform. This includes lenders, insurers, lead generators, brokers, OEMs, and the end customer themselves.
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By GlobalData“DealTrak Network potentially opens up a whole new revenue stream for smaller dealers, and opportunities for new integrators to join the platform.”
