The Leeds-based finance and insurance solutions provider Frontline Solutions has rebranded to become DealTrak.

The company unveiled their new name at the 6th Annual F&I Conference and Awards at the Royal Armouries in Leeds on 3 November 2016.

After 13 years of operation, the company will share the name of its single entry system for dealers and motor finance brokers to access lenders, insurers, and VAP providers.

Over 2 million finance proposals are processed through DealTrak annually, and will now be split between a dealer-facing platform named DealTrak Showroom, and a broker platform called DealTrak broker.

In addition, the company will debut the platform DealTrak Network in early 2017.

Martin Hill, managing director of DealTrak, said: “Our mission is to ensure that all stakeholders derive value from their involvement with the DealTrak platform. This includes lenders, insurers, lead generators, brokers, OEMs, and the end customer themselves.

“DealTrak Network potentially opens up a whole new revenue stream for smaller dealers, and opportunities for new integrators to join the platform.”