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May 11, 2011updated 12 Apr 2017 11:52am

HBJ Gateley Wareing rebrands

Solicitors HBJ Gateley Wareing has adopted Gateley as its new national brand in England and Dubai In Scotland the firm is now called HBJ Gateley The firm has 145 partners located in offices in Birmingham, Edinburgh, Glasgow, Leicester, Nottingham, Manchester, London and Dubai.

By Charles Wheeldon

Solicitors HBJ Gateley Wareing has adopted ‘Gateley’ as its new national brand in England and Dubai. In Scotland the firm is now called ‘HBJ Gateley’.

The firm has 145 partners located in offices in Birmingham, Edinburgh, Glasgow, Leicester, Nottingham, Manchester, London and Dubai.

Mike Ward, Gateley’s senior partner in England, said: “The change of name is a natural step for us. The HBJ Gateley Wareing name is reflective of the history of the firm, but we are widely referred to in the market in England as ‘Gateley’. We have found that clients that are new to the firm sometimes struggle to identify our brand between the Gateley and HBJ names and, following the opening of our Manchester office last summer, we feel the time is right to make this change to allow the firm to focus on a strong national brand.

Malcolm McPherson, HBJ Gateley’s senior partner in Scotland, said: “We know from talking to our clients and staff in Scotland that the HBJ element of our brand means a lot to them and so it is important that we retain the use of the HBJ name in the Scottish market.”

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