Hitachi Capital Business Finance (HCBF) has appointed Chris Gleasure as head of sales.

Gleasure joins the UK asset finance arm of the Japanese manufacturer from Xerox Financial Services where he was European sales and marketing manager. He has also held roles at Ulster Bank, Lombard Ireland and ECS Ireland over an 18-year career.

Gleasure will report to Robert Gordon, chief operating officer of Hitachi Capital, and is tasked with further developing Hitachi Capital’s partner relationships and its broker channel.

HCBF has added 28 members of staff to its operations team since April this year, growing from 17 to 45 personnel. The company said it is committed to an ambitious growth strategy and plans to improve the speed and efficiency of its pay-out processes.

Gleasure said Hitachi Capital has the potential to be a leading player in the UK market and he was looking forward to helping the business to capitalise on the "significant opportunities ahead".