Technology provider iVendi has appointed Rob Severs as vice president data and insight.

Severs will join iVendi after ten years at AutoTrader, where his most recent role was head of product.

At AutoTrader, Severs was involved in developing and implementing the dealer portal.

In the newly-created role, Severs will be responsible for using data produced by iVendi to improve customer and dealer experience.

Severs said: “My role will be to look at how we utilise our untapped data to further improve the effectiveness of existing products, create new product opportunities, and provide insight to dealers and the wider market to drive more informed decisions.

“After many happy years at AutoTrader, I’m also pleased to be reuniting with Tracey Green, iVendi’s VP of product, with whom I worked closely there on several very successful projects.”