Jaguar has announced plans to go all-electric by 2025, as part of Jaguar Land Rover (JLR)’s Reimagine strategy which places sustainability at the forefront of its plans.

The strategy outlines the distinct visions for both Jaguar and Land Rover brands, with a common goal of electrification of all nameplates by the end of the decade.

Slightly behind Jaguar, Land Rover will roll out six pure electric models in the next five years, with the first all-electric Land Rover available from 2024.

Attempting to achieve net-zero emissions across its supply chain, products, and operations by 2039, the firm is also preparing for the adoption of clean fuel-cell power in line with the development of the hydrogen economy.

According to the firm’s predictions, hydrogen fuel cell prototypes will arrive on UK roads within the next 12 months, as part of its long-term investment programme.

Thierry Bolloré, chief executive of JLR, said: “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.”

Jaguar Land Rover has been a wholly owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.

Bolloré continued: “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”

Beyond electrification, Bolloré revealed that other services, such as its PIVOTAL subscription model which has registered 750% growth during the fiscal year, will be rolled out to other markets following a successful launch in the UK.

Anticipating a required annual commitment of £2.5bn, the firm deems close collaboration and knowledge-sharing with Tata Group companies as essential to enhancing sustainability and reducing emissions.

N Chandrasekaran, chairman of Tata Sons, Tata Motors and JLR Automotive added: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group.

“Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”