Automotive data providers KeeResources has appointed Andrew Ballard as strategic client relationship manager.
Ballard previously worked at Experian, where he worked alongside a number of OEMs and finance organisations.
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Denis Keenan, chief executive officer of KeeResources, said: “His appointment adds even greater strength to our strategy to drive the industry to a significantly more detailed approach to the role of automotive data, enabling far deeper interrogation and meaningful KPi’s throughout, leading to improved overall results for our clients.”
In the newly-created role, Ballard will be tasked with helping clients use automotive data to drive their strategies and develop their business models.
Ballard said: “It is an exciting time to be joining KeeResources, especially having experienced their remarkable approach first hand. KeeResources’ unique approach continues to provide a fresh perspective that can help clients make the type of gains that so many seek.”
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