Lincoln Motor Company is planning to launch a vehicle subscription service pilot in California early in 2018.

The service will enable clients to select a month-to-month vehicle subscription that includes insurance, maintenance, roadside assistance, and vehicle pickup and delivery.

The Lincoln programme will build on the Ford Credit’s Canvas subscription service that launched in May by incorporating the same technology.

The addition of services like vehicle subscription stems from Lincoln’s Pickup and Delivery programme, which launched in 2016. Since then, more than 60,000 rides have been completed through the programme, with usage increasing by 223% from January to October.

With Pickup and Delivery, a Lincoln service valet picks up a client’s vehicle for any need, at any location, provides the client with a complimentary Lincoln loaner vehicle, and returns the freshly washed vehicle once service is complete.

Clients can schedule an appointment through the Lincoln Way app and track their vehicle’s service progress through real-time navigation. The app enables users to pay for dealer services online and pick up their vehicle at their convenience.

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Kumar Galhotra, president of Lincoln Motor Company, said: “Our Lincoln dealers are playing a key role in helping to deliver this suite of services, enabling Lincoln to distinguish itself in a crowded marketplace,”

Personal drivers

Following Lincoln Motor Company’s Chauffeur pilot in Miami and San Diego, the programme has been extended to offer clients the option of a driver who can assist with daily errands.

The service, now called Lincoln Personal Driver, is expanding to Dallas, the sixth-largest luxury market in the country. The service provides screened and trained drivers when needed, enabling clients to use their own vehicle.

Alongside personal transportation, the drivers can assist with other tasks such as fuelling and washing the vehicle, and can run errands such as picking up dry cleaning while clients are at engagements.

Galhotra, said: “Research shows us that luxury customers are using services like Lincoln Personal Driver in their daily lives. We take it one step further by allowing our owners to use this service with their own vehicle, on their own time, and for a number of tasks to make their experience as effortless as possible.”