Lloyds Banking Group Motor Finance and Leasing has appointed two new senior hires – Meryem Brassington and Iryna Kocharova – with a view of expanding the firm’s sustainability proposition.
Brassington has been appointed as electrification propositions lead whilst Kocharova has been appointed as head of corporate customer journey and sustainability.
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The appointments reinforce the group’s commitment to a green transition, pledging to reduce the carbon emissions it finances by more than 50% by 2030.
Richard Jones, managing director of motor finance and leasing, said: “As the UK’s market leader in automotive funding and leasing, we have a clear ambition to support the UK’s transition towards a zero-emission future by helping our clients along their journey to electrification.”
Funding more than 1.3m vehicles across its motor finance and leasing firms Black Horse and Lex Autolease, Lloyds Banking Group is responsible for one in 10 battery-electric vehicles (BEVs) on British roads.
Jones continued: “With Meryem and Iryna’s leadership, we will continue to help businesses and personal consumers review their transportation needs and offer practical solutions to support the transition towards electric vehicles.”
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By GlobalDataBoasting two decades of experience in financial services, Brassington will be responsible for leading the sustainability agenda across Lex Autolease and Black Horse, driving the final stages of the electrification of the business fleet.
Brassington added: “With the 2030 ban on the sale of new petrol and diesel cars on the horizon, we need to act now to stay ahead of the electrification curve. Sustainability remains at the top of our agenda as we give our clients the tools and understanding to take control of their journey towards a zero-emission future.”
Kocharova will lead the development of the electrification strategy and establish the vision for the future of the corporate customer journey process. An internal hire, Kocharova has worked in customer strategy roles at Lloyds for more than a decade.
She said: “This is an exciting opportunity to lead, drive and enhance the customer journey process across the corporate space to ensure we deliver our customers with a first-class experience.
“With a sustainability-first approach, we’ll work closely with manufacturers and government departments to ensure that the product supply and supporting infrastructure is in place to allow our customers to accelerate their green transition journey – in line with the UK’s Road to Zero targets.”
