Sally Dennis has been appointed as used cars and remarketing director at Mercedes-Benz UK, five years after she moved in to the role of head of department.

Dennis brings 30 years of automotive experience to the role, working for several motor manufacturers before joining Mercedes-Benz as national fleet sales manager 2012. She was then promoted to head of fleet two years late.

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Following her previous used car role, Sally has spent the past three years as Customer Operations Director with Mercedes-Benz Financial Services.

“I’m an automotive person through and through and able to bring a wealth of knowledge of the remarketing space to my new role in addition to extensive retail, manufacturer and captive finance experience,” said Sally.

Digitalisation is the key to ensuring the process of buying an Approved Used Mercedes-Benz is as smooth and simple as possible, according to Dennis.

“Moving across the organisation has enabled me to see the whole customer journey cycle from purchasing to finding a finance solution.  I’ve also gained a thorough understanding of what our retail partners encounter on a day-to-day basis, which is invaluable as we continue to support them and keep customers at the heart of everything we do.”

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Dennis has also taken up a position on the UK advisory board of Heycar, the used car platform joint venture between Daimler and Volkswagen.

“For customers interested in a used vehicle, we need to make sure that the process is easy, straightforward and meets their requirements within the ever-changing digital landscape,” she explained.

“Striving for simplicity and a reduction in complexity when searching for a used car via the expansive omnichannels and platforms available further strengthens the reputation of Mercedes-Benz as an authentic and trusted brand.”