Car retailer Motorwell Limited is set to
open its second Mitsubishi dealership in Bridport, Dorset, in
January 2012.
The dealer group began in 2008 in Yeovil
servicing another manufacturer but expanded to include a Mitsubishi
franchise in 2010.
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Motorwell attributes its increase in market
share, from 0.8% to 3.6%, to investing time, money and effort in
their locally-based 17 members of staff and a reputation for good
customer service.
Adam Haylett, managing director of Motorwell,
said the acquisition of Bridport Mitsubishi is part of the
company’s growing business: “Adding such a strong brand has proved
to be a great success and has brought in new customers.
“Although Bridport already has an outstanding
reputation, we hope that by replicating the same model used in
Yeovil, we can provide even better service.”
richard.brown@vrlfinancialnews.com
