Richard Harrison has been appointed as the director of SEAT UK, a part of Volkswagen Group.
Harrison has replaced Neil Williamson, who has moved to an unannounced international position within Volkswagen Group.
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Harrison originally joined SEAT UK in 2007 as head of sales operations, and moved to the manufacturers Spanish office three and a half years ago. There he worked as group sales director, West Europe, and dealer network development director, Worldwide.
Before joining SEAT, he worked at Renault in a number of sales and marketing roles.
Harrison said: "I’m delighted to be returning home to SEAT in the UK, where development of the brand has continued, taking us past the landmark 2% market share milestone last year."
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