Preston Rogers has been appointed to general manager, Group Brands, of BMW Group Financial Services (BMW FS) in the UK.
His first responsibility will be the continued roll-out of BMW’s new business model to its BMW and MINI retailers, which the company revealed towards the end of 2014.
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Rogers has taken over from Spencer Halil, who himself recently moved over to become director of BMW’s independent financial arm Alphera, to take over for Andy Gruber, who left for Germany in June.
Rogers has been with BMW FS for 12 years, most recently as general manager, Sales and Marketing, for BMW FS South Africa.
Rogers said: "I’m looking forward to being back in the UK and working alongside the team here to continue the roll-out of our innovative approach to doing business. The UK automotive retail sector is in a positive place right now, and we want to do everything we can to ensure our retailers are able to benefit from the retention and business growth opportunities that transparency and treating the customer fairly can bring."
His role will commence on Monday 3 August 2015.
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