Franchised dealers’ satisfaction over their manufacturers’ finance programmes has been falling over the past year, according to the National Franchised Dealers Association (NFDA).

In the winter edition of the NFDA’s biannual satisfaction survey, dealers attributed an average score of 6.4 out of 10 to the competitiveness of their manufacturer’s finance offer, down from 7.0 a year earlier. Toyota dealers reported the highest satisfaction at 9.3, followed by Mercedes and Kia.

Respondents assigned average marks of 6.5 when it came to how reasonable manufacturers’ finance penetration, with Toyota again taking top place.

On earning potentials from finance, dealers had lukewarm feelings, marking manufacturers 5.5 on average. Mercedes, Mini and Audi topped the tables when it came to earning satisfaction.

Asked about overall profit satisfaction, Mercedes, Toyota and Kia dealers assigned the highest marks, with Fiat, Jaguar, Jeep and Alfa Romeo instead ranking at the bottom. Noticeably, Mercedes’ main rival BMW scored only 2.6.

Dealers generally reported higher satisfaction over used vehicle margins (average marks of 6.2) than new vehicle ones (4.9). However, satisfaction over used car targets kept falling, with manufacturers scoring 6.7 compared to the previous year’s 6.2.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Across all questions, Nissan and Toyota saw the biggest improvement in scores, ranking 5.6 and 8.4 respectively. The Fiat group brands, meanwhile, including Jeep, Abarth and Alfa Romeo, all recorded steep drops, with average satisfaction scores of around 3.0.

The NFDA received responses from some 1,900 dealers, equating to a 47% response rate.

Director Sue Robinson said: “The record response rate of the latest Dealer Attitude Survey shows that the survey represents an increasingly important tool for dealers to monitor the health of the relationship with their manufacturers and highlight any potential business-related issues.

“The results of the survey show that current uncertainty in the market as well as in the economic and political landscape has affected the dealer-manufacturer relationship.

“Going forward, it is imperative that dealers and manufacturers cooperate constructively to ensure that the automotive industry continues to thrive.”