Sam Watkins has been promoted to the newly created role of sales director at Cox Automotive Europe, assuming the role on 7 June 2021.

Watkins currently works as commercial director for Manheim Vehicle Services, where she has played a role in retaining and winning new contracts from vehicle manufacturers, finance and fleet operators, as well as opening several opportunities for Cox Automotive in other business areas.

Prior to joining Cox Automotive, Watkins has held senior positions at several vehicle manufacturers and as a dealer principal in the retail sector. She was also chair of the Vehicle Remarketing Association (VRA) for two years up to January 21 and currently remains as a board director.

In the new role, Watkins will take on responsibility for several areas of Cox Automotive Europe’s sales approach, bringing the firm’s sales functions closer together. Watkins will report directly to James Leese, chief customer officer for Cox Automotive Europe.

Commenting on the appointment, Leese said: “Many of our larger OEM and fleet customers are now looking for connected solutions across the UK and Europe. We are well placed to offer these solutions using multiple products and services across the Cox Automotive portfolio. We need to ensure we are structured appropriately to work with both existing customers and prospects to meet their requirements.”

Watkins said: “I am delighted to move into this role at a crucial point in the expansion of our enterprise sales function. Enabling the success of our customers by providing wide-ranging solutions underpins the approach of Cox Automotive’s sales strategy.”

Last month, Cox Automotive completed the acquisition of pkwNOW, a dealer-to-dealer online auction platform in Germany, for an undisclosed fee.

Cox Automotive hopes the acquisition will scale its remarketing capability in Germany as well as increasing the volume of cars sold every year. pkwNOW’s chief executive Rick Cebulla will continue to lead the business.