Sofico Services UK has appointed Andy Page, formerly of Volvo Financial Services, as head of sales and marketing.

Reporting to country head Roger Smith, Page will be responsible for developing sales and marketing strategy for Sofico’s Miles Enterprise Solution.

Page has had a 33-year career in both regulated and unregulated asset financing and related services. Most recently he was senior territory manager for Volvo Financial Services, responsible for the business development of a number of captive commercial vehicle dealers and has experience in the truck, bus and coach markets.

Previous positions have included commercial asset finance roles at Lloyds TSB Asset Finance and Roy Scot Trust.

“I really enjoyed my time at Volvo which is a great company to work for. But I was up for a new challenge and Sofico certainly provides that,” said Page.

“It is a great time to be joining the company and I see my new role as helping build the brand in the UK as it has been something of an unseen champion. But with Miles we have an outstanding product that is completely customizable, almost endlessly scalable and can deliver out of the box proven functionality for fleet and retail financing.”

Sofico set up a new regional office in the UK four years ago, based at Malvern, Worcestershire, to better service the growing numbers of local customers in line with a new local office approach.

In that time, it has doubled the number of employees and office space to cope with a growing number of Miles Enterprise implementations, including manufacturer captive and independent leasing companies. UK customers now include seven leading leasing companies and funders.

Country head Roger Smith added: “We welcome Andy Page to the business and believe that, with his tremendous industry experience, he will be a real asset in helping us achieve our development objectives.”