Independent lender Startline Motor Finance has appointed Kelly Ventham as its northern regional sales manager.

In this role, Ventham will cover the north of the UK, working with dealer groups, independent car sales operations and other motor finance introducers.

Her prior experience includes working as a sales manager for NextGear Capital and as finance consultant for Harley-Davidson Financial Services.

Paul Burgess, chief executive officer of Startline, said: “We’re very pleased to welcome Kelly to the team. She has an excellent track record in the industry and will be a superb addition to our business development team, headed by Peter Cottle.

 “We are very much in a growth phase at the moment. More than 20 dealer groups have added Startline to their lender panel since January. These are exciting times.”