Startline has begun lending further down the credit scale with the launch of its ‘Finishline’ HP product.

According to the company, Finishline is being targeted at used car buyers who narrowly fail to meet the company’s current lending criteria but are still considered to be good quality applicants.

Startline chief executive officer Paul Burgess explained: “With Startline we have more flexible lending criteria than prime lenders but we are able to offer similar products and customer pricing.

“We believe that, with a shifting social and economic landscape signifying changes in home ownership and employment patterns, this makes absolute sense.

“We believe our Finishline product is priced more fairly than certain sub-prime lenders where these customers may otherwise be placed.”