Startline Motor Finance has appointed Sara Copeland as its first head of human resources.

Copeland joined Startline from Glasgow Life where she served as head of human resources, and has previously worked at B&Q and Marks and Spencer.

Paul Burgess, chief executive officer of Startline, said: “Our headcount has grown rapidly over the last year in line with our increasing penetration into leading dealer groups, so we are very pleased to have someone of Sara’s calibre in place to look after our human resources needs.

“We really value our staff so we will now have the expertise to focus on an effective HR strategy to attract, develop and retain our people.”

Copeland said: “It’s very exciting to be joining Startline at this point in time. I believe our people make the difference in realising the vision of being recognised as the UK’s leading specialist car finance provider.

“Our ambitious growth plans coupled with our strengths in innovation and delivery aim to provide an enhanced offer to our introducers.”

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By GlobalData