Stoneacre Motor Group has signed a partnership with customer relationship management provider AutoConvert, in a move to enhance its digital and dealership propositions.
Stoneacre hopes that adding AutoConvert’s tech to its digital motor finance platform will help increase appointment conversions for the branches to finalise into a sale.
The system has been fully integrated into the firm’s finance systems. The online process has been optimised for customers, who can now apply for both finance and get a free initial car valuation on the website.
A new text message and email alert system has been set up to keep customers up to date throughout the process – with communications automated through the AutoConvert system. The system also helps those who failed to meet the criteria for finance acceptance, with procedures to help them move forward with their application.
Various platforms and dataflows have been consolidated under one single customer view platform, where lead and attribution data enter at the same place, with information being tracked from its point of origin to full sale. The platform will allow Stoneacre better insight into customer data, while make processing and reporting easier. It will also improve credit decision times as it has automated the sending of credit applications to lenders.
Mark Zavagno, head of digital at Stoneacre, said: “In Q1 we are 36.6% up on year-on-year digital sales, which is largely attributed to the automation, rules and credit search facility within the software.
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“This has led to the elimination of manually sending to lenders, which in turn has allowed us to distribute our administrative efforts to customers who have been automatically pre-approved. These as a result have increased efficiency, response times and thru-put speed – all of which are critical to winning the digital race.”
Paul Livsey, director at AutoConvert, added: “Many dealers now operate CPUs, handling digital enquires from multiple sources including Google, Facebook, Instagram, live chat and appointing to branch. Using our extensive knowledge and experience of financial marketing, we recognised how important report and tracking every click of the process is to be able to measure Return on Marketing Spend (ROMI).”