the award for best motor vehicle finance provider at the NACFB
awards dinner in late November, making it three wins in the four
years the prize has existed for the lessor.
LVM is investing in its broker programme, and is giving regional
brokers “a more locally-focused, hands-on approach to improve
relationship management”, while at the same time creating “a new
elite category of national brokers” with its own tailored
programme. “Meanwhile, new ‘Indirect’ branding provides a common
identity for introducers across both Lombard Vehicle Management and
Lombard Business Finance,” LVM said.
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Head of Lombard Vehicle Management, Rob Bailey said: “Our
strategy is different from other major leasing providers. Brokers
make a significant contribution to our overall fleet size, and
while our competitors are moving away from the small business
activities brokers typically cover, we are actively investing in
them.
“In addition the award underlines that, despite the current
concerns over the availability of funding, Lombard is actively
pursuing business in all sectors of the market.”
Jo Tacon
