Hitachi Capital Business Finance will subsidise membership of the National Association of Commercial Finance Brokers (NACFB) for brokers working with the lender.

The deal is worth up to £250, which is half the yearly subscription of £500.

This deal is open to all of Hitachi Capital Business Finance’s brokers, following feedback from last year’s offer when the membership was free to those who were not already existing members.

With so many individual brokers working in rural parts of the country and sourcing their customers from a range of market sectors, it is sometimes difficult for them to be heard amongst the bigger players in the finance industry, said the NACFB. Hitachi said by making it more affordable to become a NACFB member, it will open up more benefits to the wider broker community.

Gavin Wraith-Carter, general manager at Hitachi Capital Business Finance, said: "Hitachi Capital Business Finance is proud to be able to support the broker community and wants to ensure they have access to vital industry information and services that will keep them up to date with market changes, information and any lobbying being undertaken on the industry’s behalf. We believe that by offering our brokers a better deal with membership to the NACFB it will strengthen the bond within the industry and create a stronger broker community. Reducing the price by £250 is another example of how we at Hitachi Capital Business Finance listened to our network and extended the offer to include new and existing members."

Adam Tyler, chief executive of the NACFB said: "The NACFB recognises the importance membership plays in ensuring the broking community is as broadly represented as possible and that we are able to act on their behalf on leading industry issues. There are still many brokers who are not yet members and missing out on having their views represented. Hitachi Capital Business Finance’s commitment to paying £250 of the year’s membership fees for all their brokers is an acknowledgement of the importance of the role that NACFB plays in their industry and how we are able to support them."