Adam Chamberlain will become passenger cars sales director at Mercedes-Benz from mid-April, reporting to Gary Savage, managing director of Mercedes-Benz Cars.
Chamberlain replaces Mike Whittington who took up his role as managing director for Mercedes-Benz Retail Group at the start of 2013.
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Chamberlain moves to Mercedes-Benz from Fiat Group Autos UK, where he was sales director. His CV includes 11 months as brand director at Seat Ireland, following roles as head of sales & marketing at Volkswagen Group Ireland, head of planning and head of luxury cars at Volkswagen UK.
Savage said the appointment would help "build momentum" following the brand’s 12.19% year-on-year growth in new registrations to 91,855 units in 2012, and 0.27-ppt jump in market share to 4.49%, according to figures from the Society of Motor Manufacturers and Traders.
On the back of the sales rise, Chamberlain will help promote Mercedes-Benz models scheduled for debut in 2013 including the CLA four-door coupé and additions to the E-Class and AMG ranges.
richard.brown@timetric.com
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