35% of car dealers placed after sales care as the area mostly likely to be affected by the Consumer Rights Act, according to Moneyway’s ‘Industry MOT’ survey.

This was followed closely by complaints procedure and warranties, with just 13% of respondents suggesting that there would be no impact on their business.

With 90% of respondents having already conducted staff training to ensure compliance with the Act, 40% of businesses identified greater transparency as their main objective when it comes to being prepared for the legislation.

Despite the overwhelming majority of dealers stating that consumer confidence will increase as a result of the Act, 78% did not expect there to be a dramatic effect on their sales.

Overall, the survey revealed that 70% believed the impact of the new legislation would be positive, compared to just 17% who believed the effects would be negative.

John Simpson, managing director at Moneyway, said: "With consumer confidence set to remain strong following the introduction of the Consumer Rights Act, it is inevitable that consumers will feel more confident to approach dealers with a view to buying their next new or used car. It is crucial therefore that dealers continue to service customer needs and support the sale of the vehicle with a strong aftersales service and complaints handling process enabling them to sell more cars and retain more customers."

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More than a hundred car dealers took part in the survey, which closed at the end of January.