Consumer finance lender Blu Funding
Corporation is set to join the car finance market exclusively
through software provided by Frontline Solutions.

Blu has worked in consumer lending for 10
years, including unsecured loans of up to 30 years with rates
starting at 7% since November 2011, and will initially make its
motor finance product available to dealers and brokers only through
Frontline’s DealTrak partner scheme and Rosetta system run by
Frontline.

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The company also manages debt collection
services, insurance protection and investments, which Frontline
customers may also have access to.

Blu says its experience of the consumer
finance market will help dealers in an underserviced non-prime
market and hope to provide all customers with an individual debt
manager to ensure payments are affordable and help get them free of
debt as soon as possible.

Peter Moat, head of national sales at Blu,
said dealer and broker response to the company’s product was
“exceptional” and looked forward to DealTrak helping Blu reach more
customers.

Further comment from Peter Moat, head of national sales at
Blu Funding Corporation will be published in
the June issue of

Motor Finance

magazine
.

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richard.brown@vrlfinancialnews.com