August proved to be another strong month in both the new and used car sectors for UK dealers with enquiries and orders increasing, according to data from Dealerweb.
Orders for new vehicles increased by 27.1% and used cars by 10.7% when compared with August 2019. Dealerweb also indicated there were strong conversion rates across both the new and used sectors.
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James Hill, managing director of Dealerweb, said: “August proved yet another strong month for orders as the industry continues to recover from lockdown. It is clear that demand is healthy for both new and used cars and it certainly bodes well ahead of a pivotal September.
“Dealers are pushing hard to maximise every lead, and we continue to see growth in digital channels as buyers use the web to research their next car purchase.”
Dealerweb has made it easier for dealers to do business remotely by enabling all sales documents to be signed digitally on PCs, tablets or customer phones within the showroom or on customer devices at home. The documents can be digitally generated, reviewed and signed on any device and stored locally against the customer record within Dealerweb Showroom.
The average value of used vehicles rose to £19,258 last month and £31,010 for new. The study examined data from a sample of 800 franchised dealers across the UK.
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By GlobalData
