All articles by Verdict Staff
Verdict Staff
The commercial face of running a charity
Nigel Williams of BEN explains why September, for the automotive industry charity as it is with commercial companies, usually signals a chance to take a breath and see how the first half has gone in terms of result.
The rising UK middle ground
With the economic uncertainty over the last few years one thing has stayed constant, says Shaun Armstrong of Creditplus: Consumers still love to use their cars. Post-credit crunch, we are now experiencing a more settled market and consumers are once again happy.
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Dear diary: ghost town
Considering August is the quiet month of car sales before the September rush, there is a temptation to wonder what there is to write about. Throw in the Great London Olympics Escape and the summertime lack of a school run and the city has a 28 Days Later vibe.
Editor’s letter: Waving the flag
You may not have noticed, but the Olympic Games took place in London recently (and if you did fail to notice, can I share your bunker in the event of the Apocalypse? It must be very deep indeed.) I’m not the type to pay much attention to people attempting to run very quickly or lob objects further than other people can ride a horse (or whatever it is they do), and I’m certainly not the type to be found gurning in the street with a Union Flag in my fists but, by Jingo, the attitude is infectious and we’ve put together a slightly patriotic issue.
The key to customer retention and re-purchase
In today’s challenging market, it is more important than ever to retain customers. However, for the majority of car dealers, prospecting is not a task that is undertaken with excitement or enthusiasm – rather the opposite, says Paul Bennett of Chrysalis-Solmotive. The flaws in the traditional approach are clear when looked at from the customer’s perspective.
In-car technology – why we should listen to car owners
Not everyone is a fan of statistics, but they play an important role when shaping a business. Better still, it’s a way of making sure you are on target for your goals; able to use this knowledge to develop a company, as well as plan for the future, writes Ryan Dignan of Car Loan 4U.