All articles by Alejandro Gonzalez
Alejandro Gonzalez
Alejandro Gonzalez has been the Editor of Leasing Life since January 2020.
Rediscovering the customer in automotive go-to-market strategies
A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer Experience at MHP Consulting UK, a Porsche-owned company.
Navigating the ‘gig economy: motor finance in a new era
To accurately gauge creditworthiness amidst fluctuating incomes, providers are turning to innovative data solutions. This report is by Jag Gill of FICO and Nick Tuttelberg of Atto.