The Renault-Nissan Alliance has posted a
record third consecutive year of growth, selling over eight million
units worldwide, despite Renault’s slip in sales in the UK.
Renault sold 2,722,062 units in 2011, an
increase of 3.6% on 2010, and Nissan sold 4,669,981, up 14.4%,
giving a 10.3% rise in global sales for the partnership.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
While Nissan performed well in the UK, bit was
nothing like the worldwide figures for the Japanese manufacturer
which increased new car sales by 7.35% (adding 6,588 registrations)
and gained half a percentage point in market share.
By contrast, the French carmaker experienced
a massive drop in the UK in 2011, losing 27,159 new car sales,
or 28.41%, and shedding 1.18ppts in market share.
2011 also saw Renault
UK announce a restructure including the closure, withdrawal or
repurposing of 70% of its retail dealer network and 30% of its main
dealers in 2012, during which sales are forecast to fall by another
third.
Force of the Alliance
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe total sales for Renault and Nissan,
together with Russian-owned AvtoVAZ Lada and including Renault
subsidiary Dacia, has given the Alliance an estimated 10.7% share
in the global market. In the UK Renault holds 3.53%, Nissan 4.96%
and Nissan’s luxury division Infiniti 0.02% of the market.
The two markets in which Renault, Nissan or
affiliated models posted more than a million sales were China
(where the Alliance holds 7.4% of the market) and US (8.2% of the
market), although these are almost entirely Nissan sales and not a
single new Renault was sold in the US.
The top 10 markets for the brands’ combined
sales include key nations such as China, Brazil and Russia (where
the Alliance has a 32.9% market share) but the UK does not
feature.
The UK was, however, the sixth-largest market
for Nissan in 2011, the brand’s largest European market (excluding
Russia), and the only major European market in which Nissan
outsells Renault, with 107,463 unit sales, 96,269 of them new
cars.
The two biggest markets for Renault, both with
over half a million sales, were Russia with 733,121 sales and a
27.4% market share) and the brand’s native France with 689,022
sales and a 26.1% market share).
richard.brown@vrlfinancialnews.com
