Customers will receive a £500 contribution between 11 and 18 of March when purchasing the Alfa Romeo Alfa MiTo or the Giulietta on PCP, HP or a cash purchase, in addition to other existing offers.

Alfa, the Italian brand with finance run by FGA Capital, is also offering £1,500-worth of specification on the MiTo Sportiva for £250.

For £1,000, customers will receive £3,000 worth of extras in the Alfa Giuletta.

These deals can be used in conjunction with the £2,000 PCP deposit contribution Alfa announced for the Giuletta in January, an offer that was not able to prevent Alfa new sales dropping, year-on-year, in February.