Leasing and mobility expert Alphabet (GB) has announced the appointment of Ian Turner as its new Chief Sales Officer (CSO).

Ian Turner, an industry professional with over 35 years of experience in sales, marketing, and product development, joins Alphabet from ALD Automotive, where he served on the operating board as Corporate Sales Director and later as Sales & Marketing Director.

Turner said: “Being part of the BMW Group, Alphabet is an innovative organisation and well-placed to support customers through critical market megatrends; whether it be the transition to electrification, digitisation, or providing new products and services to offer customers greater flexibility.”

He emphasised the importance of data in supporting customers’ transitions to new mobility solutions, adding, “I believe data is key to how we can support this transition and consequently support customers to make informed decisions. It’s an excellent time to be in the automotive industry. Alphabet has great ambitions and I look forward to contributing to the group strategy to create even more opportunities.”

Mike Dennett, Chief Executive Officer at Alphabet (GB), said: “We are thrilled that Ian has joined our team here at Alphabet. He brings a wealth of knowledge and experience, which will help to further strengthen our value proposition for our customers and drive business growth.

“The automotive industry faces some big challenges to enable the UK to meet its net zero target by 2050. However, Ian’s strategic orientation aligns perfectly with our mission, which is to support the mobility of our customers with products and services that evoke emotion and help to make a real difference. It’s a great time to join Alphabet and I know that Ian will be a great asset to our company.”

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