Charity BEN has called on the automotive industry to get involved with its new mental health campaign, ‘Hats on 4 Mental Health day’, on 10th November. It has also appointed Peter Johnson as president.

To take part in the day, participants donate £1 and wear a hat to work. Pictures can be uploaded with the hashtag #HatsOn4MentalHealth.

According to BEN, every £1 donated will go back into providing relevant services for those who work in the industry and their families.

Jools Tait, Business Development Director at BEN, said: “We’re delighted to launch our new mental health campaign, in line with World Mental Health Day, to raise awareness about such an important cause. This particular campaign is even more significant for us as we are also introducing our first ever national fundraising day as part of it. So we are calling on everyone in the industry to take part and join us in a day of ‘millinery mayhem’ on 10th November!

“This campaign is particularly important as mental health is one of the main challenges that people contact us about.”

She added: “BEN is always incredibly grateful for the support we receive from everyone who takes the time to raise money for us – we couldn’t do it without you. We hope everyone will get involved in this event as a celebration of how much we can all do together for colleagues who may be suffering from mental health challenges in silence.” 

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New President

BEN has named Peter Johnson as its president, after a reorganisation of some its senior roles.

Robin Woolcock had been president and chairman of the Board of Trustees. These have now been split into two roles, with Woolcock reprising the role of chairman of the Board of Trustees.

As president, Johnson will lead BEN in its ongoing strategy to be an integral partner to the automotive industry and provide added value by supporting its people for life.

He has over 40 years’ experience in the automotive industry, including 30 years in senior roles in retail and distribution with the Rover group, Inchcape and Marshall Motor Group.

He is currently non-executive chairman of Marshall Motor Group, and has served on the boards of a number of organisations.