Carwow Group has introduced a new ‘Find a Car’ service on the Auto Express platform, aiming to provide retailers, brands, and leasing firms instant access to millions of additional high-intent car buyers.
The service, integrated within the newly-rebranded Auto Express website, allows in-market buyers to explore, research, and secure new and used vehicles. With Auto Express attracting over 44 million unique visitors annually, any vehicles listed on Carwow will now be automatically promoted to this expanded, highly engaged audience.
Go deeper with GlobalData
The partnership between Auto Express and Carwow aims to instil greater confidence among car buyers amid heightened market uncertainty. Combining Auto Express’s automotive expertise with Carwow’s market insight, the platform promises to streamline the car-buying process for consumers.
The service offers automotive brands access to innovative advertising and e-commerce solutions hosted on Auto Express, enabling them to connect with a broader audience throughout the car-buying journey.
This initiative complements Carwow’s recently launched Auto Express ‘Sell my Car’ service, which connects private sellers to Carwow’s daily online auctions, ensuring greater visibility for listed vehicles among retailers.
The launch coincides with significant growth for Carwow. In October, enquiries directed to retailers increased by 15% year-on-year, with used car enquiries up 63% and new car enquiries rising by 5%.
John Veichmanis, CEO of Carwow, highlighted the strategic benefits of the partnership: “Auto Express is the UK’s largest weekly automotive publication and a leading source for news and reviews. This launch further enhances our ability to connect retailers and brands with millions of high-quality customers throughout their car-changing journey.
“Around 80% of the audience is unique to Auto Express versus Carwow. When combined with the Carwow audience, it extends the reach for our retailer and brand partners to almost seven million unique users per month. Following our recent campaigns, this development reinforces our investment in reaching new and broader audiences.”
The ‘Find a Car’ service marks another step in Carwow’s strategy to innovate and expand its offerings, positioning the company as a key facilitator in the automotive market.
