Car finance provider Alphera Financial Services has launched a new website, featuring new brand imagery as part of the company’s new identity. The brand refresh comes as Alphera celebrates the milestone of 15 years in the UK car finance market.

The website redesign consists of a new content management system, reporting tools and improved search engine optimisation. Alphera will also continue to offer online services and information to its partners through its ‘Partner portal’ as well as its ‘Content’ and ‘Training’ hubs.

It also enables existing customers to manage their finance agreement online through its ‘self-serve’ platform, MyFinance.  In 2020, Alphera website users increased by 80% over the previous year as more users searched for financial information online, a trend accelerated by the impacts of the pandemic.

Preston Rogers, director at Alphera, said: “The last 18 months has shown that people are very comfortable with the accelerated move to digital platforms. Most of our website users last year were, in fact, private customers rather than dealer partners, so we felt our fifteenth year was the perfect opportunity to invest in a re-design and make our online presence as customer friendly as possible.

In 2020 Alphera also surpassed 100,000 motor finance agreements during a 12-month period for the first time ever, with 104,504 new customer contracts representing a 20.6% improvement on the previous year. This amounted to £1.8bn in lending during 2020, a record figure for Alphera and a 24% improvement over the previous year.

Rogers added: “We are committed to helping customers make informed decisions about their car finance products and our newly refreshed website helps us to achieve this by cutting through the jargon and presenting finance and insurance products to customers in a clear and transparent way.”