Cox Automotive UK has recruited Darren Sinclair to head up its digital marketing business and Jonathan Williams to explore new product opportunities on Motors.co.uk.

In his role as head of digital marketing business, Sinclair will drive and execute strategic plans to streamline and grow the business of manufacturers, franchise and independent dealers through vehicle retailing.

He was most recently chief operating officer for the property Software Group, which provides software for estate agents, but prior to that spent 20 years at Auto Trader, where he held director positions across sales, service and operations, ultimately becoming digital operations director.

Williams will be tasked with exploring new products to broaden and differentiate the Motors.co.uk proposition to both dealers and consumers.

Williams spent 15 years at Auto Trader, where he was most recently group marketing director.

Both Sinclair and Williams will report to Martin Forbes, managing director of Cox Automotive UK’s retail and media business. Forbes said: “The motor retail industry is engaged in comprehensive digital transformation and we are ensuring that our clients have access to the best team of industry experts to guide them on their journey, so that they can play a leading part in the change that is happening, and those around the corner.”

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By GlobalData

These follow the appointment of Ray Sommerville, who joined Cox as non-executive director at the start of May.

Cox Automotive brands in the UK include Manheim, Motors.co.uk, NextGear Capitcal UK, Dealer Auction and Movex.