Francois Goupil de Bouillé has been appointed vice president of Global Operations at Infiniti, the luxury sister brand of Nissan.

Based in Hong Kong and reporting to Johan de Nysschen, de Bouillé will be responsible for the entire Infiniti sales, aftersales, retail network development and customer care business worldwide, as well as taking full market responsibility for Infiniti’s Asia and Oceania region.

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Prior to this, de Bouillé was vice president and managing director for Nissan’s Region East, part of more than 30 years’ experience at Ford and Nissan.

De Bouillé is the second senior appointment at Infiniti in 2013, after Hannah Bishop joined from Peugeot to become fleet manager for Europe’s North region.