Electro Rent has appointed Nicolai Moresco as Vice President and General Manager for Europe, the Middle East and Africa (EMEA), as the company seeks to strengthen its position in flexible technology access and test equipment financing across the region.
In a press release, the US-based company announced that Moresco joins from Dell Technologies, where he most recently served as Senior Vice President and General Manager for Central and Southern Europe. He brings over 25 years of international experience in sales, operations and strategy, with a track record of building partner ecosystems and delivering channel-led growth, the press release said.
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Electro Rent, which provides test and technology solutions across sectors including automotive, aerospace, communications and electronics, offers equipment access through rental, flexible financing, and sales of new and pre-owned units. It also supports asset optimisation services under a consolidated ‘one-source’ model.
Moresco’s remit includes enhancing Electro Rent’s engagement with original equipment manufacturer (OEM) partners such as Keysight Technologies, Rohde & Schwarz, Tektronix, Anritsu, EXFO and Viavi, while expanding collaboration across new partner networks.
“Test equipment users across Europe are under increasing pressure to innovate rapidly and cost-effectively,” said Moresco. “Electro Rent’s one-source model offers a smarter way to access the technology they need—especially via rental—without the burden of ownership.”
Alan Mayer, Chief Revenue Officer at Electro Rent, said the appointment would accelerate the company’s growth plans in EMEA: “Nicolai’s leadership and expertise will enhance how we serve our customers, empower our team, and deepen collaboration with OEM partners.”
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By GlobalDataMoresco will lead efforts to strengthen regional client engagement and develop strategies aimed at scalable growth across the EMEA market.
