Evolution Vehicle Rental, the lending arm of Motor Finance’s 2016 Broker of the Year Evolution Funding, has relaunched under the new brand EVOGO.
The move coincided with the acquisition of a 65,000 square foot premises.
EVOGO offers what it describes as ‘flexi leasing’, designed to provide more flexibility than traditional finance products.
The company has tripled its flexi rental fleet in two years and plans to have over 2300 vehicles out on contract by the year end.
Lee Streets, chief operating officer, said: "The EVOGO product is disruptive to both traditional lease contracts and outright purchase.
"Our previous image was underselling both the potential of our offering and our ambitions for the brand and so the decision was taken to completely overhaul it.
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"We are committed to creating an experience for the customer that is hassle-free and streamlined, whilst leveraging the digital innovations that customers have rightly come to expect. Our new image positions us ready to start delivering on our plans."
Keith Heaviside, EVOGO head of leasing adds: "We are proud to have built the business up to this point almost entirely through recommendations, which is testament to the quality of both our team and our products.
"This is an exciting time for the team and the company and we are looking forward to hearing what our current customers think of our new look!"