Refusing to move websites from Microsoft’s Internet Explorer (IE) 8 web browser to a newer version is potentially doubling the costs of IT development for motor dealerships, car finance technology provider iVendi has claimed.
iVendi vice president of software Steve Flitcroft explained: "A sizeable minority of dealer web sites in current usage were written to work optimally in IE8 but browser technology moves on at such a pace that, even though it is only four years old, it is now effectively obsolete."
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Since IE 8’s introduction in 2009, web usage from mobile and tablet devices has exploded, and Flitcroft says this is a problem: "This is a browser that was written before the revolution in tablet and smart phone computing that has taken place over the last few years. It is just not the right tool for the job when building a results-driven motor dealer web site in 2013."
The company has said this is partly because a number of dealers are still writing the back end for Windows XP, which has a strong technological link with IE8.
According to Flitcroft: "Now is the time to be investing in new technology. XP was written at a time when internet usage was completely different from today and, if you want your web site to produce maximum results, you must start to seriously look at moving on."
The company, which is to produce bike pcp video for dealers,has claimed that dealers are increasingly turning to responsive websites over dedicated apps, and that 75% of its mobile users came from apple.
