Kia has appointed Autorola as its online remarketing partner to support its dealer network in selling unwanted part exchanges and duplicate or overage stock.
It will also act as the portal to enable the 188-strong Kia network to trade cars between dealers and for repatriating used Kias back into the franchise.
Kia has approximately 15,000 used cars in its network. Over 2015, Kia sales have grown by 1.9% to 75,023 in total, according to The Society of Motor Manufacturers & Traders (SMMT).
David McCluskey, Kia Motors UK National Used Vehicle Sales and Remarketing Manager said: "Our partnership with Autorola will provide an additional remarketing option that enables our dealers to further refine their focus on used cars.
"The early signs are that the dealers have embraced online and as the brand continues to grow they will be able to use the portal to fine tune their used car businesses."