The British Vehicle Rental and Leasing Association (BVRLA) has released the findings from its annual Member OEM Relationship survey, indicating an enhancement in the relationship between leasing companies and their OEM [original equipment manufacturer] counterparts.

The latest data from 2025 shows a slight rise in contentment levels, with the average satisfaction score reaching 7.1 out of a possible 10, up from the 6.6 recorded in 2024.

The introduction of the Net Promoter Score (NPS) as a new metric has provided a more nuanced view of the industry’s dynamics.

The overall NPS stood at +3.7 across the 27 manufacturers assessed, with the leading five brands each garnering scores of 40 and above.

However, the report also pointed out areas where relationships have deteriorated since 2024.

Notably, leasing companies reported the “biggest decline” in their satisfaction with access to vehicle data and the availability of connected services.

BMW maintained its position as the best-performing OEM overall.

The survey reached out to 64 BVRLA members and received responses from 44% of them, representing a diverse range of leasing operations. Participants were asked to limit their feedback to a maximum of 20 manufacturers, focusing on those with which they had substantial dealings.

Speaking to Fleet News, BVRLA head of research and insight Phil Garthside said: “Some OEMs are clearly setting the standard while others have an opportunity to improve by adopting best practices.

“The new entrants are working hard to get on leasing company radars, and it’s paying off. They’re not just adding variety to choice lists; they’re competing on service and ease of doing business.”

In January, the BVRLA reported a 1.4% growth in its leasing fleet for 2024. This increase has been largely driven by heightened interest in electric vehicles provided by companies.

This growth has helped mitigate the impact of a decline in demand for personal lease agreements and vans, as detailed in the BVRLA’s Leasing Outlook report.