Lynk & Co, the Geely Holding owned sister company of Volvo Cars, has begun its European roll-out.

The first store to open will be in Amsterdam, where the brand also revealed a new model, the 02.

This will be followed with new stores in Barcelona, Berlin, Brussels and London.

These stores will be located in central fashion districts and will be what Lynk described as ‘easy-to-navigate, sociable and fun brand boutiques,’ as opposed to traditional dealerships.

Lynk & Co senior vice president, Alain Visser, said: “As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our headquarters in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanites. We will manufacture in Europe, for Europe, focusing initially on hybrid-only electrified derivatives of our new range of cars – further expanded today with the youthful 02.”

At the same time, the manufacturer is also launching an online store, as well as a number of pop-up stores that will open in a number of European cities.

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Visser added: “As a global brand with a strong European identity, these announcements in our home nations fill me with pride. From our headquarters in Sweden, we will roll-out sales with an initial focus on key European cities for our target audience of globally connected urbanites. We will manufacture in Europe, for Europe, focusing initially on hybrid-only electrified derivatives of our new range of cars – further expanded today with the youthful 02.”

“Sales started in China late last year, and we quickly established Lynk & Co as a very hot property in cities from Beijing to Shanghai. We intend to make a similar impact in our home European cities with Lynk & Co’s innovative approach to buying, using and owning personal mobility.”