Vehicle auction company Manheim has agreed a preferred supplier remarketing partnership with independent vehicle solutions firm Zenith.
As part of the deal, Zenith’s de-fleeted vans will be sold via digital channels, with all vehicles being advertised online using Manheim’s buy now and bid now functionality. The company’s physical auction network will also be used to support the online sales channels.
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The digital-first method saves the companies money by avoiding movement costs and ensures the largest possible active buyer audience, highest sales value and optimum speed of sale, according to Manheim.
Manheim will collect the vans and take them to a dedicated CV auction centre, before valeting, inspecting, photographing and removing all branding within 24 hours. All vans will be photographed used 360 degree turntables, enabling buyers to get a full and accurate overview of the vehicle’s condition.
The vans will be priced using the latest market intelligence before being uploaded online. Each Zenith van will also carry Manheim SureCheck, a 41 point mechanical check giving buyers a seven-day assurance period.
Peter Bell, managing director of Manheim, said: “We have had a successful partnership with Zenith since 2017, and I am delighted that we will continue working together for a further two years.
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By GlobalData“Over recent years we have seen impressive online sales growth in our commercial vehicle business, and this deal is testament to our ability to design and deliver innovative end-to-end solutions that deliver on our customers’ objectives. We look forward to seeing our relationship with Zenith go from strength-to-strength.”
Steve Barlow, head of remarketing at Zenith, added: “Over our two year partnership, we’ve been impressed by the service, focus and expertise of Manheim’s CV team. With this deal, Manheim has listened to our requirements and designed a unique hybrid remarketing solution that combines the benefits of physical and digital auction.”
