UK dealership group Motorline has signed an exclusive two-year remarketing deal with BCA, enabling 12,500 vehicles to be sold annually at BCA’s Paddock Wood site in Kent.
Motorline Group owns 53 dealerships in the south of England, representing 11 car brands including Toyota, Lexus, Nissan, Volkswagen, Audi, ŠKODA, Renault, Peugeot, Hyundai, Dacia and Maserati.
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The partnership will see BCA sell the vehicles every Wednesday at its Kent site, with each car being pre-sale prepared and offered under the firm’s Assured scheme with V5. In many cases, a service history and warranted mileage will also be available, while all stock will be made available to BCA Live Online buyers.
Thomas Obee, chief executive of Motorline, commented: “BCA offers unrivalled resources and an innovative, joint-up approach to remarketing. We look forward to building an effective remarketing programme that will support Motorline Group’s continued growth.”
Dave Burden, dealer sales director at BCA, added: “Our team has developed a flexible remarketing programme to achieve optimal results by combining physical and digital sales, supported with industry-leading intelligence to maximise buying power.”
In December last year, BCA agreed a two-year remarketing deal with TC Harrison Ford, enabling the sale of 3,500 vehicles per year in Derby and Peterborough.
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By GlobalDataAt the time, Burden said: “We are delighted to agree this exclusive two-year remarketing programme with TC Harrison, a highly successful family business that has grown through a consistent focus on great service. The TC Harrison sales programme at BCA Derby and Peterborough offers a great selection of well-presented vehicles and is generating a loyal following from buyers.”
BCA is supporting its sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through its website and Auction View bulletins. The firm’s vehicle remarketing division trades at 23 auction centres in the UK, selling vehicles on behalf of vendors, buyers and consumers.
